$20 Phone Calls For a Local PDR Company

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Challenge:

The client, a local PDR service provider, needed an effective way to generate phone calls from potential customers seeking dent repair services. They had limited online visibility and were struggling to convert website engagement into actionable leads.

 

Solution:

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Our team applied expert paid search strategies to develop a highly targeted Google Ads campaign designed specifically for the local PDR company. We began with in-depth keyword research, focusing on high-intent search terms such as "dent repair near me" and "paintless dent repair." This approach ensured we reached individuals actively searching for the client’s services.

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Next, we optimized the ad copy, crafting compelling messages with clear calls to action. We highlighted the local and specialized nature of the business, with phrases like "Fast, Affordable Dent Repair – Call Today!" that resonated with the target audience. Given the local nature of the client’s business, we also implemented precise geotargeting, ensuring the ads were only shown to users within the surrounding area, significantly increasing the likelihood of relevant leads.

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To make it even easier for potential customers to connect, we enabled call extensions on the ads, allowing users to directly click-to-call for immediate inquiries. We also set up phone call tracking to measure the success of the campaign in real-time, making adjustments as needed to optimize the performance and maximize the efficiency of the campaign. This combination of strategies helped generate high-quality leads and delivered strong results for the client.

 

Results:

The campaign consistently generated over 30, $20 phone call leads per month, significantly increasing the client's monthly dent repair service revenue. By focusing on relevant search terms and optimizing for local intent, we helped the client increase their visibility and secure more business with minimal spend.