4x Increase In Appointments Booked For Local Med Spa

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Challenge:

The client wanted to drive more bookings for their high-margin services, including derma fillers, HydraFacials, and microneedling. Despite having a loyal local customer base, they struggled to attract new clients and achieve a strong return on their ad spend.

 

Solution:

We developed and executed a data-driven paid search and social advertising strategy tailored to their goals. On Google Ads, we targeted high-intent keywords like "best derma fillers near me" and "HydraFacial deals," ensuring their ads appeared at the top of search results for customers ready to book.

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For Facebook Ads, we crafted visually compelling campaigns showcasing before-and-after photos, client testimonials, and limited-time offers. Our audience segmentation zeroed in on local women aged 25-50 with interests in beauty and skincare.

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To maximize efficiency, we implemented conversion tracking, optimized ad copy and creatives weekly, and A/B tested offers to identify the best-performing messaging.

 

Results:

The combined efforts generated a remarkable 50x ROAS, with the campaigns driving consistent, low cost bookings for their derma filler, HydraFacial, and microneedling services. The med spa saw an unprecedented surge in inquiries, resulting in a full appointment calendar for months.